K-beauty Trends by Yogi Korea

Palace, Hanok, and Perfume: The Ultimate Anguk–Bukchon Beauty Flagship Walk

September 16, 2026

Most first-time visitors “do” Gyeongbokgung (the primary palace of the Joseon dynasty), snap a hanbok photo, and move on. Locals […]

September 3, 2026

Pick No.3 (픽넘버쓰리) is one of the newest K-beauty retail concepts to watch in Korea. While most foreign visitors still

August 14, 2026

Most foreigners plan a Korea beauty trip around one word: Olive Young. And you should go — we have a

July 27, 2026

The first time I walked into Ready Young pharmacy in Seongsu, I stood in the doorway for about thirty seconds.

July 23, 2026

The first time I told a visiting friend we were going beauty shopping at Daiso, Korea’s one dollar store chain, she

July 7, 2026

The first time I took a foreign friend to the Off Beauty store at Gwangjang Market, she picked up a

June 9, 2026

If you’ve been shopping K-beauty for a while, you know the hierarchy: Olive Young is the mass-market king, Daiso is

May 28, 2026

Olive Young is Korea’s biggest health and beauty chain — picture Sephora, a drugstore, and a wellness shop rolled into