Daejin Park
Founder & CEO, Yogi Corporation · Brand builder · Startup investor · Author
“Imagine, Believe, and Execute.”
I founded Yogi Korea with a simple belief: the true story of K-beauty goes far beyond the products themselves.
As I became deeply involved in the K-beauty industry, I had the opportunity to experience its dynamic landscape firsthand through working with brands, understanding global markets, and witnessing both the opportunities and challenges behind the industry’s remarkable growth.
Along the way, I realized that many of these experiences, insights, and untold stories deserved to be shared. My goal is not simply to introduce Korean beauty products, but to bridge the gap between Korea’s beauty industry and the rest of the world by offering meaningful insights, firsthand experiences, and a deeper understanding of what makes K-beauty unique.
Three rules in every article
No copy-paste reviews
If I haven’t tested a product myself or sourced it carefully through Korean-language industry channels, it doesn’t appear here.
Honesty over hype
I’ll tell you when a brand is overrated, when a product isn’t worth the price, and when a trending ingredient is mostly marketing.
Transparent disclosure
Affiliate links are always disclosed, and sponsored content is clearly labeled at the top of the article.
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Brand, partnership or a question?
I read every message. Reach out about collaborations, product tips from Korea, or anything you’d like me to cover.
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